The Point Is in the Purpose: How Going 10 for 10 Can Change Your Life Paperback – November 17, 2025

Everyone talks about purpose. But what if you actually don't know what yours is?Most people know they should have one, but they have no idea what it actually is or how to achieve it. Author and speaker Brent Rittersdorf found himself stuck in this same cycle, bouncing between corporate jobs and wondering if working hard and making money would ever truly bring him happiness.Then he remembered something from his high school basketball days: the night he converted ten consecutive free throws in a state semifinal game. That performance didn't just help his team win; it eventually taught him what purpose, success, and fulfillment really look like.In The Point is in the Purpose, you'll discover:How to define your purpose using a simple leadership principle that most people get wrongThe unexpected way to identify what you're truly meant to doA proven 10-shot framework for achieving your greater purposeThe difference between working for money and working for purposeThis isn't another book from someone who claims they have it all figured out. It's written by someone just like you: an everyday person who has navigated career setbacks, family crises, unexpected wins, and crushing defeats, and learned that these messy experiences are what actually build real purpose.Whether you're climbing the corporate ladder, starting your own business, or simply trying to figure out what you're supposed to do with your life, this book offers the wisdom you need to answer life’s nagging question.Your purpose is waiting. Time to step up to the line and take your shot. Read more